Exception: Carnival has several cabins which are classified as inside cabins but actually have a french glass door which allows light into the room (no balcony, but the door can be opened). Carnival also has some cabins that have a window, but because the window has an obstructed view (that means there is a railing or object in the way) it is listed as an inside cabin. Royal Caribbean has some cabins that have a window but look out over an inside promenade area. These are called "promenade staterooms".
If you tend to get seasick, cabin location is really important. It is a question of engineering, really. The lower and more central you are in a ship, the less roll and sway you will feel. Even if you choose a balconied stateroom, choose the lowest level and the most midship one you can find. The higher decks and cabins at the very front (forward) or back (aft) of the ship will rock and roll the most.
Having a personal butler can be a wonderfully pampering experience, and some cruise lines include the butler service as part of your fare when you select a suite or "concierge level" cabin. Look carefully at the difference in the cruise fare, and decide if it is really worth it. Beyond that, look at the services that are offered; some cruise line butlers really do provide extra value. For instance, some can bring you room service from hard-to-get-into alternative restaurants, refill your mini-bar to personal specifications, and serve in-cabin meals course-by-course. Butlers can also unpack and repack your bags, draw rose-petal baths and assist you in preparing in-suite cocktail parties.
Cabins are priced based on location on the ship. Typically cabins on lower decks are less expensive. Typically cabins midship (in the middle part of a deck) cost higher. Balcony and Suite cabins on the very aft of the ship can also be more expensive than other cabins.